Founded in 2012 by Tyen Masten, PHASE3 is a London-based practice that connects architecture, thinking and design to create big, serious, thoughtful projects. We have grown from where we started and are now a team of talented designers from diverse backgrounds and experiences. With mid to large scale projects in the UK and across Europe, the Middle East and the US, we have put our big ideas into a ground-breaking practice that takes a fresh and bold approach.
We don't just create architecture – we design strategies. Strategies that enable us to distil the complex right down to its essence. Strategies that unlock hidden potential for our clients. Strategies that allow us to design at any scale. Strategies for Future Building: for our clients, for ourselves and for our cities.
The design expertise, experience and technical strengths of the team is creative, diverse and highly competent, catering to the needs of the client and projects of various scales and complexities. In all our projects, we are constantly tapping on each individual’s talents and strengths to give the best output for our clients. Within our office, we have a team of dedicated professional designers that come from international practices and universities.
We love what we do and have fun doing it.
In the everyday life of our office, PHASE3 is a different kind of place to work. We are on a constant journey to educate and to empower creative thinkers. We foster personal development by bringing compassion, empathy, knowledge and understanding into our office. We realise that each person comes to each project from a different place and set of experiences. Our work benefits from the involvement of the many, not the few – so we help unlock the creative potential in each of our architects and designers. We believe that making a difference starts in the studio.
We invite others along for the adventure.
For us, the adventure means exploring the unexpected. Crucially, we look outside ourselves to make change happen. We invite our clients and our collaborators to work with us so that we can help shape the most colourful, vibrant and optimistic future. Openness enables us to present new systems, ignite new ways of thinking and create new experiences. It enables us to counter the status quo and to push ourselves and our partners to be more radical, more imaginative – to design more inclusively and to create with kindness.
Optimism sits at the core of our approach.
Where do we want to be in 20 years? This question is at the heart of everything we do. It inspires us to be active and intentional about how we shape the future we want to live in and the world we want to leave behind. Everything we make – from vast civic schemes, mixed-use commercial and bespoke retail experiences to limited-edition prints – is done with this in mind. We believe in the future, and we believe in the capacity of the built world to nurture, inspire and shape it.
PHASE3 establishes long-lasting client relationships that develop into repeat patronage. Servicing clients with projects ranging in budgets from £7 million to £200 million. We have a natural ability to move across varying scales and sectors, and are well versed in retail, commercial, residential, urban design and placemaking. What brings our projects together is an emphasis on high design while focusing on strong and innovative ideas that counter the norm. This enables us to create value in our buildings, for our cities as well as for our clients, our people and their lives.
Who we create for.
ARJ Construction | Finnegan Associates | GLA, Borough of Newham | Highland Council | Kuwait Engineering | National Bank of Kuwait | Network Rail | New Cyprus Archaeological Museum | New London Architecture | Newbourne Properties | Phoenix Prime | PIMCO Property Integrated Mgmt | Razvoj Golf D.O.O. | Rooya Group | Shuwaikh Gate Holding | Syndicut London | Thackeray Estate
London-based, American designer Tyen Masten is Founding Director of PHASE3. With over 25 years as a practitioner, Tyen setup PHASE3 in 2012 as an alternative practice within the field, and one that could inspire others, clients and the architects themselves to make generous and meaningful work. From printed matter, small-scale developments and hotels, to museums and master plans, Tyen is recognised for his innovative use of digital technology to create thoughtful and beautiful projects. Driven by the idea that uniqueness and difference are gifts, Tyen’s work at PHASE3 aims to help others believe in their own voices to open up new possibilities and lasting change within the built environment.
Originally from the cornfields of Illinois, Tyen grew up in California. He holds a Bachelor of Environmental Design from the University of Colorado and a Master of Architecture from the University of California, Los Angeles.
After studying with Zaha Hadid at the Universität für Angewandte Künste in Vienna,Tyen relocated to London to join Hadid’s studio where he successfully led the design on a variety of projects in the Middle East and the UK (2004–12). He has also worked in Los Angeles with Greg Lynn and spent four years working on high-end residential projects in New York.
Known for his ability to move between the creative, practical and the academic, Tyen taught within the famed unit system of the Architectural Association (2005-17) where he led research on subculture and counterculture,and how both can inform new programmatic approaches and building forms. Investigating new material systems, digitisation and big-picture thinking, his work remains grounded in future building, legacy and whole systems.