In addition to teaching, Tyen Masten founded and runs PHASE3, which has allowed him the opportunity to fuse his own creativity with his interest in building a business. In his lecture at the AA he discusses his trajectory, and the future of PHASE3. The talk explores how he has combined his experiences as an internationally trained architect with his interests – in practice, teaching and research – as a way of influencing the development of his architectural studio. He discusses the process-based, mixed-media approach PHASE3 brings to every stage of a project, from concept to completion.